Insights - the latest thinking from The Agency Partnership

Insight

January 18, 2024

Seizing moments: How Paris learned to love cycling

The scale of the problem is clear: the world is on the brink of a climate catastrophe. The UK, due to both its enduring status as a significant global player and its historic emissions, has [...]

Insight

July 18, 2023

The Power of PR: Unveiling its Hidden Impact at the Cannes Lions Festival

The next piece in our series of insights from the team’s trip to Cannes for the Cannes Lions.

Insight

July 4, 2023

The Sun King, Louis Vuitton, and the power of unrestricted creativity

The first of our insights into our trip to the Cannes Lions.

Insight

October 21, 2021

How do wellness products stand out in a crowded field?

There has been a huge surge in recent years in a specific category across world markets. Health, wellness, well-being , mindfulness, fitness, looking after yourself, trying not to eat that chocolate bar and drink that […]

Insight

October 21, 2021

Could you be convinced to take a pill that might make you smarter?

How much would you pay to become smarter? I’m not talking about education or self-development, but about nootropics – pills that promise to make the brain more powerful, improve memory and enhance your mood. American […]

Insight

September 1, 2021

It all comes out in the wash: Greenwashing is a short-sighted PR strategy, that risks long-term reputational damage

Why does Greenwashing matter? Take a browse down the aisle at your local pharmacy and you’ll see shelves stocked with beauty products offering an array of green promises. Terms like ‘eco-friendly’, ‘green’, ‘sustainable’ and ‘clean’ crop up [...]

Insight

April 22, 2021

Walk this way, Reddit Talk this way

Reddit have unveiled a Clubhouse lookalike, called Reddit Talk – a new feature that will allow users to chat via voice within the app’s subreddits. Early signs indicate that the platform is looking at how [...]

News

April 19, 2021

The Agency Partnership further expands with addition of new Account Director

The Agency Partnership, PRCA Dare Small Agency of the Year 2020-2021, has appointed Harry Stovin-Bradford as an Account Director. Harry, who joined from FinTech specialist agency Chatsworth Communications, has previously worked for clients including Google, [...]

Insight

April 12, 2021

TikTok to the top of the pile? Gen-Z use different networks for their networking.

We’re in an increasingly competitive job market. As the pandemic driven recession hits, Prospects estimated that graduate jobs were going to be at just 2/3 of their normal level. A March ONS survey estimated unemployment [...]

Insight

April 7, 2021

Three teachings from different cultures about creativity at home

Creativity blossoms, according to many writers, in routine. The horror writer Stephen King describes how ‘the cumulative purpose of doing these things the same way every day seems to be a way of saying to the [...]