Acin, a non-financial risk and data standards company, re-branded at the beginning of 2019 and tasked The Agency Partnership with building its presence in the banking industry, in support of its growth ambitions.

Our team began by researching Acin’s target audiences and their media consumptions habits to inform the approach to raising its profile and supporting client acquisition.

Activating this strategy, we immediately established relationships for the firm with audience-relevant international media, including: Risk.net, Financial News, The Banker, and The Financial Times, amongst many others. We then selectively released corporate news to cement media relationships and demonstrated Acin’s industry leading proposition. Alongside this, we created an education programme to communicate the need and role for a new, digital approach to non-financial risk management as a way to achieve unprecedented levels of protection and to confidently demonstrate compliance – major issues for banks.

Through both profiling the firm and educating the sector we dramatically increased Acin’s brand visibility and recall across target audiences and media. To build on this recognition, we identified and entered the firm in a series of high-profile industry awards; helping Acin win the Chartered Institute of Risk’s Risk Management Product of the Year and securing it a place in the RegTech100.

Delivering invaluable media and industry endorsement, and generating thought leadership content for owned channels, has helped the firm to significantly grow its client base with some of the world’s largest banks, and positioned Acin at the forefront of the industry – where it belongs.