Insights - the latest thinking from The Agency Partnership

Insight

June 9, 2026

‘What do you do?’ The perennial question that haunts every family gathering or awkward first encounter. ‘I work in public relations,’ I reply. ‘And what does that involve?’ logically comes next. This, usually, is where [...]

Insight

September 25, 2025

Why Under-Funding Public Relations May Be Denying Your Business Its Best Results

When I first entered my career, I despaired at the immeasurability of public relations - its inability to be quantified and its ease to be swept under the carpet or dismissed by other arms of [...]

Insight

August 8, 2025

Cryptic Crypto – The Challenges of Crypto in Communications

To a beginner, crypto is extremely confusing. As someone who dove headfirst into the world of web3 / crypto / blockchain technology just over 8 months ago, I can definitely say it’s an extremely difficult [...]

Insight

June 26, 2025

Why do businesses need to be careful when using Instagram and TikTok?

As someone who’s grown up surrounded by the culture of Instagram and TikTok, I’ve seen just how powerful, and sometimes harmful, these platforms can be. They’re not just places to be entertained; they’re spaces where [...]

Insight

May 19, 2025

What Finance Gets Wrong About Social Media: 5 rules for better comms

Since social media’s inception it is safe to say that the Finance industry has been at the back of the pack, as many firms simply fail to ‘get’ social media. Corporate cringe is, and will [...]

Insight

January 17, 2025

Tackling the Gender Investing Gap

Insight

January 18, 2024

Seizing moments: How Paris learned to love cycling

The scale of the problem is clear: the world is on the brink of a climate catastrophe. The UK, due to both its enduring status as a significant global player and its historic emissions, has [...]

Insight

July 18, 2023

The Power of PR: Unveiling its Hidden Impact at the Cannes Lions Festival

The next piece in our series of insights from the team’s trip to Cannes for the Cannes Lions.

Insight

July 4, 2023

The Sun King, Louis Vuitton, and the power of unrestricted creativity

The first of our insights into our trip to the Cannes Lions.

Insight

October 21, 2021

How do wellness products stand out in a crowded field?

There has been a huge surge in recent years in a specific category across world markets. Health, wellness, well-being , mindfulness, fitness, looking after yourself, trying not to eat that chocolate bar and drink that […]