Insight Archives - The Agency Partnership

Insight

October 21, 2021

How do wellness products stand out in a crowded field?

There has been a huge surge in recent years in a specific category across world markets. Health, wellness, well-being , mindfulness, fitness, looking after yourself, trying not to eat that chocolate bar and drink that […]

Insight

October 21, 2021

Could you be convinced to take a pill that might make you smarter?

How much would you pay to become smarter? I’m not talking about education or self-development, but about nootropics – pills that promise to make the brain more powerful, improve memory and enhance your mood. American […]

Insight

September 1, 2021

It all comes out in the wash: Greenwashing is a short-sighted PR strategy, that risks long-term reputational damage

Why does Greenwashing matter? Take a browse down the aisle at your local pharmacy and you’ll see shelves stocked with beauty products offering an array of green promises. Terms like ‘eco-friendly’, ‘green’, ‘sustainable’ and ‘clean’ crop up [...]

Insight

April 22, 2021

Walk this way, Reddit Talk this way

Reddit have unveiled a Clubhouse lookalike, called Reddit Talk – a new feature that will allow users to chat via voice within the app’s subreddits. Early signs indicate that the platform is looking at how [...]

Insight

April 12, 2021

TikTok to the top of the pile? Gen-Z use different networks for their networking.

We’re in an increasingly competitive job market. As the pandemic driven recession hits, Prospects estimated that graduate jobs were going to be at just 2/3 of their normal level. A March ONS survey estimated unemployment [...]

Insight

April 7, 2021

Three teachings from different cultures about creativity at home

Creativity blossoms, according to many writers, in routine. The horror writer Stephen King describes how ‘the cumulative purpose of doing these things the same way every day seems to be a way of saying to the [...]

Insight

March 25, 2021

The Finfluencer Boom

Tik, what? What is TikTok? Ask a Gen Z person and they will probably tell you it’s the biggest social platform of their generation. But, for so-called 'finfluencers', it's also the heart of the financial [...]

Insight

August 17, 2020

The Agency Partnership sweeps up PRCA Dare agency of the year award

The Agency Partnership was awarded Small Consultancy of the Year at this year’s South East PRCA Dare Awards, which reward the best PR and communications teams across the UK, decided by a panel of highly [...]

Insight

June 25, 2020

Community spirit: putting ‘social’ back in social media

Through the ongoing period of COVID-19 there is no doubt that community has been the bond that has kept us together. And throughout lockdown, it’s been social platforms that have kept us connected. As the [...]

Insight

June 2, 2020

Take our new creative intuition test

Announcing the launch of our new intuition test Creativity drives human progress and forms a core component within marketing and communications. We have partnered with intuition expert Professor Eugene Sadler-Smith to create a short and [...]