Insight

• Insight

• August 22, 2023

My internship at TAP- 8 weeks experience, lifetime lessons

What you hear when you think of internships Being an undergraduate student in London feels like there is a bullet train passing that you are constantly trying to catch. You start your first year and [...]

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• Insight

• July 18, 2023

The Power of PR: Unveiling its Hidden Impact at the Cannes Lions Festival

The next piece in our series of insights from the team’s trip to Cannes for the Cannes Lions.

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• Insight

• July 4, 2023

The Sun King, Louis Vuitton, and the power of unrestricted creativity

The first of our insights into our trip to the Cannes Lions.

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• Insight

• October 21, 2021

How do wellness products stand out in a crowded field?

There has been a huge surge in recent years in a specific category across world markets. Health, wellness, well-being , mindfulness, fitness, looking after yourself, trying not to eat that chocolate bar and drink that […]

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• Insight

• October 21, 2021

Could you be convinced to take a pill that might make you smarter?

How much would you pay to become smarter? I’m not talking about education or self-development, but about nootropics – pills that promise to make the brain more powerful, improve memory and enhance your mood. American […]

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• Insight

• September 1, 2021

It all comes out in the wash: Greenwashing is a short-sighted PR strategy, that risks long-term reputational damage

Why does Greenwashing matter? Take a browse down the aisle at your local pharmacy and you’ll see shelves stocked with beauty products offering an array of green promises. Terms like ‘eco-friendly’, ‘green’, ‘sustainable’ and ‘clean’ crop up [...]

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• Insight

• April 22, 2021

Walk this way, Reddit Talk this way

Reddit have unveiled a Clubhouse lookalike, called Reddit Talk – a new feature that will allow users to chat via voice within the app’s subreddits. Early signs indicate that the platform is looking at how [...]

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• Insight

• April 12, 2021

TikTok to the top of the pile? Gen-Z use different networks for their networking.

We’re in an increasingly competitive job market. As the pandemic driven recession hits, Prospects estimated that  graduate jobs were going to be at just 2/3 of their normal level. A March ONS survey estimated unemployment [...]

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• Insight

• April 7, 2021

Three teachings from different cultures about creativity at home

Creativity blossoms, according to many writers, in routine. The horror writer Stephen King describes how ‘the cumulative  purpose of doing these things the same way every day seems to be a way of saying to the [...]

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• Insight

• March 25, 2021

The Finfluencer Boom

Tik, what? What is TikTok? Ask a Gen Z person and they will probably tell you it’s the biggest social platform of their generation. But, for so-called 'finfluencers', it's also the heart of the financial [...]

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