Eco-friendly

Insight

September 1, 2021

It all comes out in the wash: Greenwashing is a short-sighted PR strategy, that risks long-term reputational damage

Why does Greenwashing matter? Take a browse down the aisle at your local pharmacy and you’ll see shelves stocked with beauty products offering an array of green promises. Terms like ‘eco-friendly’, ‘green’, ‘sustainable’ and ‘clean’ crop up [...]

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