Our consumer and lifestyle specialists worked to build an innovative CBD brand from the ground-up on behalf of leading global cannabis firm NorthernSwan. Envisioned as a new European CBD brand called MUSA, The Agency Partnership was tasked with developing all brand assets from strategic brand positioning, through to an integrated launch campaign.
Our planning and research teams began with the detailed task of market and customer identification across Europe, drawing insights and trends within each to inform and develop a distinct brand position, narrative and core messaging that would differentiate MUSA as a lifestyle and wellness product, amidst a rapidly crowding CBD market.