Re-imagining The Love Charity Report

We were challenged with re-imagining the established Third Sector initiative, The Love Charity Report; refreshing its content and creating a valuable resource for a sector plagued by bad news and scandal.


Working closely with YouGov we developed a new research programme to measure the impact of the contemporary climate on those whom charities are most beholden; the donating public.

Devising and implementing a nationwide polling and research programme, we investigated the nature of love and trust, and how these emotional factors affect the willingness for people to engage with and more importantly give to charities.


Analysing data gathered and collating impactful results and insights, we created multiple media stories; inspiring charities to take note of the true impact scandals had had on public sentiment, and willingness to support the sector.

Leveraging our own, and 3rd party experts, over half of the top UK charities directly engaged with the Love Charity Report 2018, and sought further advice to improve their reputations.