Insights

Insight

June 26, 2026

What PR can learn from Coachella’s 2026 Headliners

Brands need to know whether they are trying to be seen or remembered. It sounds like a subtle distinction, but this is often the difference between a campaign that generates noise and one that changes [...]

Insight

June 9, 2026

What Does It Mean to Be A PR Today?

‘What do you do?’ The perennial question that haunts every family gathering or awkward first encounter. ‘I work in public relations,’ I reply. ‘And what does that involve?’ logically comes next. This, usually, is where [...]

Insight

September 25, 2025

Why Under-Funding Public Relations May Be Denying Your Business Its Best Results

When I first entered my career, I despaired at the immeasurability of public relations - its inability to be quantified and its ease to be swept under the carpet or dismissed by other arms of [...]

Insight

August 8, 2025

Cryptic Crypto – The Challenges of Crypto in Communications

To a beginner, crypto is extremely confusing. As someone who dove headfirst into the world of web3 / crypto / blockchain technology just over 8 months ago, I can definitely say it’s an extremely difficult [...]

Insight

June 26, 2025

Why do businesses need to be careful when using Instagram and TikTok?

As someone who’s grown up surrounded by the culture of Instagram and TikTok, I’ve seen just how powerful, and sometimes harmful, these platforms can be. They’re not just places to be entertained; they’re spaces where [...]

Insight

May 19, 2025

What Finance Gets Wrong About Social Media: 5 rules for better comms

Since social media’s inception it is safe to say that the Finance industry has been at the back of the pack, as many firms simply fail to ‘get’ social media. Corporate cringe is, and will [...]

Insight

January 17, 2025

Tackling the Gender Investing Gap

Insight

January 18, 2024

Seizing moments: How Paris learned to love cycling

The scale of the problem is clear: the world is on the brink of a climate catastrophe. The UK, due to both its enduring status as a significant global player and its historic emissions, has [...]