Insights

• Insight

• October 21, 2021

How do wellness products stand out in a crowded field?

There has been a huge surge in recent years in a specific category across world markets. Health, wellness, well-being , mindfulness, fitness, looking after yourself, trying not to eat that chocolate bar and drink that […]

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• Insight

• October 21, 2021

Could you be convinced to take a pill that might make you smarter?

How much would you pay to become smarter? I’m not talking about education or self-development, but about nootropics – pills that promise to make the brain more powerful, improve memory and enhance your mood. American […]

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• Insight

• September 1, 2021

It all comes out in the wash: Greenwashing is a short-sighted PR strategy, that risks long-term reputational damage

Why does Greenwashing matter? Take a browse down the aisle at your local pharmacy and you’ll see shelves stocked with beauty products offering an array of green promises. Terms like ‘eco-friendly’, ‘green’, ‘sustainable’ and ‘clean’ crop up [...]

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• Insight

• April 22, 2021

Walk this way, Reddit Talk this way

Reddit have unveiled a Clubhouse lookalike, called Reddit Talk – a new feature that will allow users to chat via voice within the app’s subreddits. Early signs indicate that the platform is looking at how [...]

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• News

• April 19, 2021

The Agency Partnership further expands with addition of new Account Director

The Agency Partnership, PRCA Dare Small Agency of the Year 2020-2021, has appointed Harry Stovin-Bradford as an Account Director. Harry, who joined from FinTech specialist agency Chatsworth Communications, has previously worked for clients including Google, [...]

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• Insight

• April 12, 2021

TikTok to the top of the pile? Gen-Z use different networks for their networking.

We’re in an increasingly competitive job market. As the pandemic driven recession hits, Prospects estimated that  graduate jobs were going to be at just 2/3 of their normal level. A March ONS survey estimated unemployment [...]

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• Insight

• April 7, 2021

Three teachings from different cultures about creativity at home

Creativity blossoms, according to many writers, in routine. The horror writer Stephen King describes how ‘the cumulative  purpose of doing these things the same way every day seems to be a way of saying to the [...]

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• Insight

• March 25, 2021

The Finfluencer Boom

Tik, what? What is TikTok? Ask a Gen Z person and they will probably tell you it’s the biggest social platform of their generation. But, for so-called 'finfluencers', it's also the heart of the financial [...]

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• Insight

• June 2, 2020

Take our new creative intuition test

Announcing the launch of our new intuition test Creativity drives human progress and forms a core component within marketing and communications.  We have partnered with intuition expert Professor Eugene Sadler-Smith to create a short and [...]

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• Insight

• May 29, 2020

Out of Office?

How much time since we locked our office doors two months ago have we all spent sitting idly in front of our screen, twiddling our thumbs on the promise that our “meeting will begin shortly”? [...]

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