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Insights

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  • Insight
  • April 12, 2021
TikTok to the top of the pile? Gen-Z use different networks for their networking.
We’re in an increasingly competitive job market. As the pandemic driven recession hits, Prospects estimated that  graduate jobs were going to be at just 2/3 of their normal level. A March ONS survey estimated unemployment [...]
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  • Insight
  • April 7, 2021
Three teachings from different cultures about creativity at home
Creativity blossoms, according to many writers, in routine. The horror writer Stephen King describes how ‘the cumulative  purpose of doing these things the same way every day seems to be a way of saying to the [...]
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  • Insight
  • March 25, 2021
The Finfluencer Boom
Tik, what? What is TikTok? Ask a Gen Z person and they will probably tell you it’s the biggest social platform of their generation. But, for so-called 'finfluencers', it's also the heart of the financial [...]
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  • Insight
  • June 2, 2020
Take our new creative intuition test
Announcing the launch of our new intuition test Creativity drives human progress and forms a core component within marketing and communications.  We have partnered with intuition expert Professor Eugene Sadler-Smith to create a short and [...]
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  • Insight
  • May 29, 2020
Out of Office?
How much time since we locked our office doors two months ago have we all spent sitting idly in front of our screen, twiddling our thumbs on the promise that our “meeting will begin shortly”? [...]
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  • Insight
  • May 18, 2020
Optimising content for the new normal
Destined to be on the minds of all marketers during these unprecedented times of Covid-19 is: How to stand-out and get the most from your content as pressure on resource and expense mounts. And the [...]
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  • Insight
  • May 7, 2020
Now is not the time for a crisis of confidence
Earlier in the week, LinkedIn released its Workforce Confidence Index that puts the Media & Communications sector at the bottom of the confidence scale when considering job security, financial wellbeing, and career outlook.     Undoubtedly, it’s [...]
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  • Insight
  • March 9, 2020
Influencer David Dobrik & SeatGeek deliver a masterclass
Influencer marketing. Some brands are doing it well. Others not so much. But none are doing it quite like SeatGeek. In July 2019, fans of popular YouTube personality David Dobrik started posting videos of themselves [...]
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  • Insight
  • January 7, 2020
2019 was the year of TikTok & brands are taking note
French fashion house, Celine, last week unveiled TikTok star Noen Eubanks as the face of its latest campaign, solidifying 2019 as the year of TikTok. As we look to 2020, TikTok is set to be [...]
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  • News
  • December 3, 2019
CorpComms crowns Daria Tabachinskiy Young Achiever 2019
The Agency Partnership’s very own Daria Tabachinskiy has been named this year’s Young Achiever at the CorpComms awards. The awards, run by Corp Comms magazine, are known for recognising the best and brightest rising stars [...]
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