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Insights

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  • Insight
  • August 17, 2020
The Agency Partnership sweeps up PRCA Dare agency of the year award
The Agency Partnership was awarded Small Consultancy of the Year at this year’s South East PRCA Dare Awards, which reward the best PR and communications teams across the UK, decided by a panel of highly [...]
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  • Insight
  • June 1, 2020
CIPR Excellence Awards Finalist
The Chartered Institute of Public Relations (CIPR) has named The Agency Partnership a finalist for its New PR Consultancy of the Year category at the internationally renowned CIPR Excellence Awards. Comment from one of the [...]
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  • Insight
  • January 24, 2019
5 tips for brands considering IGTV
If you're holding your phone right now, is it horizontal or upright? If you're on a computer, how would you be holding it? Probably upright, right?  Research has shown that we hold our phone vertically [...]
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  • Insight
  • July 10, 2018
Growth matters, here’s why
It’s difficult to latch onto and retain profound ideas or thoughts while consuming so much information on a daily basis. Luckily, I had a moment a few years ago where a conference speaker uttered a [...]
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  • Insight
  • June 27, 2018
Will AI be the creative partner you wish you had?
Ever heard of Turkish-Korean Caesar salad or Cuban lobster bouillabaisse? Instagram-worthy foodie delights, no doubt. Yet, inspired cuisines that weren’t dreamt up by Gordon Ramsay, but by a machine. A machine that might have our [...]
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  • Insight
  • June 4, 2018
Is data killing creativity?
For marketing and communications managers there is a marked challenge in unleashing brilliant ideas whilst ensuring impact, and value generation. In today’s world, creative cannot sit in isolation, if it isn’t delivering against objectives – [...]
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  • Insight
  • June 3, 2018
Consumers don’t care about your brand’s key messages
It's been a great week for musing on the future of the PR industry. That isn’t a comment on the departure of Sir Martin Sorrell from WPP (that remains to be seen), it’s reference to the bright [...]
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  • Insight
  • April 12, 2018
5 things heard from influencers this week
The Agency Partnership team attended an influencer marketing event this week, kindly hosted by Ketchum UK’s Jo-ann Robertson. Here are 5 points (oft overlooked, if not ground-breaking) that came up: Data It’s a critical component. It ensures you identify [...]
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  • Insight
  • March 9, 2018
What you need to know about the NEW Cannes Lions
Recently, I had the pleasure of co-hosting an event for the PRCA Creative Group with the Digital Group’s Candace Kuss, Director of Social Media at H + K Strategies, looking at the changes in Cannes Lions categories, and what that will [...]
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