Blair Metcalfe, Author at The Agency Partnership

Insight

January 24, 2019

If you're holding your phone right now, is it horizontal or upright? If you're on a computer, how would you be holding it? Probably upright, right? Research has shown that we hold our phone vertically [...]

Insight

July 10, 2018

Growth matters, here’s why

It’s difficult to latch onto and retain profound ideas or thoughts while consuming so much information on a daily basis. Luckily, I had a moment a few years ago where a conference speaker uttered a [...]

Insight

June 27, 2018

Will AI be the creative partner you wish you had?

Ever heard of Turkish-Korean Caesar salad or Cuban lobster bouillabaisse? Instagram-worthy foodie delights, no doubt. Yet, inspired cuisines that weren’t dreamt up by Gordon Ramsay, but by a machine. A machine that might have our [...]

Insight

June 4, 2018

Is data killing creativity?

For marketing and communications managers there is a marked challenge in unleashing brilliant ideas whilst ensuring impact, and value generation. In today’s world, creative cannot sit in isolation, if it isn’t delivering against objectives – [...]

Insight

June 3, 2018

Consumers don’t care about your brand’s key messages

It's been a great week for musing on the future of the PR industry. That isn’t a comment on the departure of Sir Martin Sorrell from WPP (that remains to be seen), it’s reference to the bright [...]

Insight

April 12, 2018

5 things heard from influencers this week

The Agency Partnership team attended an influencer marketing event this week, kindly hosted by Ketchum UK’s Jo-ann Robertson. Here are 5 points (oft overlooked, if not ground-breaking) that came up: Data It’s a critical component. It ensures you identify [...]

Insight

March 9, 2018

What you need to know about the NEW Cannes Lions

Recently, I had the pleasure of co-hosting an event for the PRCA Creative Group with the Digital Group’s Candace Kuss, Director of Social Media at H + K Strategies, looking at the changes in Cannes Lions categories, and what that will [...]

Insights