Blair Metcalfe, Author at The Agency Partnership

Insight

August 17, 2020

The Agency Partnership sweeps up PRCA Dare agency of the year award

The Agency Partnership was awarded Small Consultancy of the Year at this year’s South East PRCA Dare Awards, which reward the best PR and communications teams across the UK, decided by a panel of highly [...]

Insight

June 1, 2020

CIPR Excellence Awards Finalist

The Chartered Institute of Public Relations (CIPR) has named The Agency Partnership a finalist for its New PR Consultancy of the Year category at the internationally renowned CIPR Excellence Awards. Comment from one of the [...]

Insight

January 24, 2019

5 tips for brands considering IGTV

If you're holding your phone right now, is it horizontal or upright? If you're on a computer, how would you be holding it? Probably upright, right? Research has shown that we hold our phone vertically [...]

Insight

July 10, 2018

Growth matters, here’s why

It’s difficult to latch onto and retain profound ideas or thoughts while consuming so much information on a daily basis. Luckily, I had a moment a few years ago where a conference speaker uttered a [...]

Insight

June 27, 2018

Will AI be the creative partner you wish you had?

Ever heard of Turkish-Korean Caesar salad or Cuban lobster bouillabaisse? Instagram-worthy foodie delights, no doubt. Yet, inspired cuisines that weren’t dreamt up by Gordon Ramsay, but by a machine. A machine that might have our [...]

Insight

June 4, 2018

Is data killing creativity?

For marketing and communications managers there is a marked challenge in unleashing brilliant ideas whilst ensuring impact, and value generation. In today’s world, creative cannot sit in isolation, if it isn’t delivering against objectives – [...]

Insight

June 3, 2018

Consumers don’t care about your brand’s key messages

It's been a great week for musing on the future of the PR industry. That isn’t a comment on the departure of Sir Martin Sorrell from WPP (that remains to be seen), it’s reference to the bright [...]

Insight

April 12, 2018

5 things heard from influencers this week

The Agency Partnership team attended an influencer marketing event this week, kindly hosted by Ketchum UK’s Jo-ann Robertson. Here are 5 points (oft overlooked, if not ground-breaking) that came up: Data It’s a critical component. It ensures you identify [...]

Insight

March 9, 2018

What you need to know about the NEW Cannes Lions

Recently, I had the pleasure of co-hosting an event for the PRCA Creative Group with the Digital Group’s Candace Kuss, Director of Social Media at H + K Strategies, looking at the changes in Cannes Lions categories, and what that will [...]

Insights