Insights - the latest thinking from The Agency Partnership

News

July 8, 2019

PRWeek’s 30 Under 30 features our very own Daria Tabachinskiy

We're delighted, and not surprised, that Daria Tabachinskiy, one of our Account Directors, has been recognised as a leading light in the industry within PRWeek's 30 Under 30 for 2019. Daria joins a select few [...]

News

February 26, 2019

Creating an electric Valentine’s Day with pedal-powered flowers

This Valentine’s Day we took to the streets of London to spread the word about how VOLT’s electric bikes make travelling across our cities easy, fast and stylish. Conscious that ours isn’t always the kindest [...]

Insight

January 24, 2019

5 tips for brands considering IGTV

If you're holding your phone right now, is it horizontal or upright? If you're on a computer, how would you be holding it? Probably upright, right? Research has shown that we hold our phone vertically [...]

News

January 3, 2019

PR Week Agency to watch in 2019

PR Week UK has named The Agency Partnership as an agency to watch in 2019. The Agency is one of only six firms called-out by the magazine as innovative new businesses set to shake-up the agency [...]

News

January 3, 2019

KHL appoints The Agency Partnership as its international PR agency

We are delighted that the KHL (Kontinental Hockey League), the international ice hockey league, has appointed The Agency Partnership as its international communications partner. We have been retained to support the League’s media and [...]

Insight

July 10, 2018

Growth matters, here’s why

It’s difficult to latch onto and retain profound ideas or thoughts while consuming so much information on a daily basis. Luckily, I had a moment a few years ago where a conference speaker uttered a [...]

Insight

June 27, 2018

Will AI be the creative partner you wish you had?

Ever heard of Turkish-Korean Caesar salad or Cuban lobster bouillabaisse? Instagram-worthy foodie delights, no doubt. Yet, inspired cuisines that weren’t dreamt up by Gordon Ramsay, but by a machine. A machine that might have our [...]

Insight

June 4, 2018

Is data killing creativity?

For marketing and communications managers there is a marked challenge in unleashing brilliant ideas whilst ensuring impact, and value generation. In today’s world, creative cannot sit in isolation, if it isn’t delivering against objectives – [...]

Insight

June 3, 2018

Consumers don’t care about your brand’s key messages

It's been a great week for musing on the future of the PR industry. That isn’t a comment on the departure of Sir Martin Sorrell from WPP (that remains to be seen), it’s reference to the bright [...]

Insight

April 12, 2018

5 things heard from influencers this week

The Agency Partnership team attended an influencer marketing event this week, kindly hosted by Ketchum UK’s Jo-ann Robertson. Here are 5 points (oft overlooked, if not ground-breaking) that came up: Data It’s a critical component. It ensures you identify [...]