Earlier in the week, LinkedIn released its Workforce Confidence Index that puts the Media & Communications sector at the bottom of the confidence scale when considering job security, financial wellbeing, and career outlook.

Undoubtedly, it’s a difficult time for our industry and clearly the data shows many are acutely sensing that. However, languishing at the bottom of LinkedIn’s scale hardly reflects the dynamism and skill our sector holds.

Perhaps we shouldn’t be so disheartened.

There are incredible examples of creative work emerging in both the real and digital worlds. From Travis Scott’s 12 million view virtual concert on Fortnite in place of a tour, to the Brummies who rebuilt Snobs nightclub on Minecraft for their isolating mates when clubs closed, as well as Formula 1 quickly looking to eSports as a solution for cancelled races, and the Getty Museum challenging the public to recreate their favourite works of art using everyday items around their homes: the intrinsic value of creative thinking is never obsolete.

At TAP we love getting the team together once a day for a ‘show and tell’ of exciting and innovative work we’ve come across, it really helps to boost morale and inspires bold thinking for the challenges we have before us; client work and otherwise.

As an industry, even when facing down the work and business challenges of today, we must do more to instil belief in our value, because a lack of confidence can be a creativity killer. Building confidence, conversely, breeds it, and growing this self-assurance will enable us to demonstrate our value to the wider community through great creative work.

Now is the time to invest in people, giving them room to develop and flex creative muscles. Brands and businesses in all sectors are crying out for new thinking to support their pressing needs to adapt, and that is why we at TAP are investing more in our people than ever before. Giving individuals and teams the tools to build-on their knowledge and skills builds self-belief, and crucially that will produce great work, which will instil confidence in our value to others, further cementing our confidence in our services as an industry.