We are delighted that the KHL (Kontinental Hockey League), the international ice hockey league, has appointed The Agency Partnership as its international communications partner. We have been retained to support the League’s media and influencer engagement and monitoring efforts globally, heading an operation to increase awareness and attendance in key European and Asian markets.
This collaboration marks the first time they have worked with an international PR agency, as it gears-up for further expansion into new markets. A few weeks ago saw the latest edition of the 2018 KHL World Games with the first ever regular season game in Zurich, Switzerland. With plans to move further into Western Europe well underway, our appointment comes at a strategically important time for the growing League.
Blair Metcalfe, CEO, said of the win: “KHL is a fascinating client to take on, particularly as it’s at a pivotal moment in its international expansion programme. Working with our network partners, we can’t wait to meet the challenge of bringing KHL to new audiences and helping it secure the attention and fans it deserves.”
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