Insight Archives - Page 3 of 4 - The Agency Partnership

Insight

May 18, 2020

Destined to be on the minds of all marketers during these unprecedented times of Covid-19 is: How to stand-out and get the most from your content as pressure on resource and expense mounts. And the [...]

Insight

May 7, 2020

Now is not the time for a crisis of confidence

Earlier in the week, LinkedIn released its Workforce Confidence Index that puts the Media & Communications sector at the bottom of the confidence scale when considering job security, financial wellbeing, and career outlook. Undoubtedly, it’s [...]

Insight

March 9, 2020

Influencer David Dobrik & SeatGeek deliver a masterclass

Influencer marketing. Some brands are doing it well. Others not so much. But none are doing it quite like SeatGeek. In July 2019, fans of popular YouTube personality David Dobrik started posting videos of themselves [...]

Insight

January 7, 2020

2019 was the year of TikTok & brands are taking note

French fashion house, Celine, last week unveiled TikTok star Noen Eubanks as the face of its latest campaign, solidifying 2019 as the year of TikTok. As we look to 2020, TikTok is set to be [...]

Insight

January 24, 2019

5 tips for brands considering IGTV

If you're holding your phone right now, is it horizontal or upright? If you're on a computer, how would you be holding it? Probably upright, right? Research has shown that we hold our phone vertically [...]

Insight

July 10, 2018

Growth matters, here’s why

It’s difficult to latch onto and retain profound ideas or thoughts while consuming so much information on a daily basis. Luckily, I had a moment a few years ago where a conference speaker uttered a [...]

Insight

June 27, 2018

Will AI be the creative partner you wish you had?

Ever heard of Turkish-Korean Caesar salad or Cuban lobster bouillabaisse? Instagram-worthy foodie delights, no doubt. Yet, inspired cuisines that weren’t dreamt up by Gordon Ramsay, but by a machine. A machine that might have our [...]

Insight

June 4, 2018

Is data killing creativity?

For marketing and communications managers there is a marked challenge in unleashing brilliant ideas whilst ensuring impact, and value generation. In today’s world, creative cannot sit in isolation, if it isn’t delivering against objectives – [...]

Insight

June 3, 2018

Consumers don’t care about your brand’s key messages

It's been a great week for musing on the future of the PR industry. That isn’t a comment on the departure of Sir Martin Sorrell from WPP (that remains to be seen), it’s reference to the bright [...]

Insight

April 12, 2018

5 things heard from influencers this week

The Agency Partnership team attended an influencer marketing event this week, kindly hosted by Ketchum UK’s Jo-ann Robertson. Here are 5 points (oft overlooked, if not ground-breaking) that came up: Data It’s a critical component. It ensures you identify [...]